For most composers, getting email, maybe even setting up a simple web page, counts as keeping up with the times. Some composers have even set up blogs to air their opinions, but few people have really taken advantage of the internet to distribute their music. It's possible to find some MP3s every now and then, but most composers only post a section or two from the whole piece. If you decide that you want to hear the whole thing, you have to track down a CD. Of course, the composer might not mention what record company released the CD, the CD might be out of print, you might have to special order it...before long, too many problems crop up. Unless the selection you heard was so astounding that you will stop at nothing to buy the CD, you may just give up and move on.
Even if a composer makes full pieces available for download, he's still putting himself at a little bit of a disadvantage. He has to pay hosting fees, design the web site (or pay someone else to), and encode his music. He also has to promote his work, let his audience know about the downloads he has available, and convince them to download them. The composer is responsible for just about everything; these things take time away from writing music and all the musical and extramusical issues associated with that.
CD Baby is a pretty good way to get your music out there. You have to provide them with a packaged CD, but they'll take care of distribution and promotion. However, you're still stuck with manufacturing the discs (either through paying to get some pressed or burning some CD-Rs) and the packaging. This may seem like a lot of work, especially if you don't have a clear sense of how many you'll actually sell. Internet radio is another direction to go in, but it prevents your music from moving beyond the radio station. People are still forced to look for recordings if they want their own copy.
What you really want is a way to distribute your music that doesn't require a lot of overhead, relieves some of the marketing work, and maybe even lets a little money slip back your way. What the classical world needs to discover is P2P. Peer-to-peer networks allow users to download content from each other instead of relying on a centralized server. This means that content creators don't have to maintain websites and find ways to drive people to them. Your audience does the distribution and marketing for you. If you want to release a new recording into the world, all you need to do is send it to a few friends. Eventually it will spread throughout the P2P network. Using P2P also gives you instant feedback on what your audience thinks. If people like your music, multiple sources for it will show in a search for it. Tools like Weed can help you get paid and provide encouragement for people to spread your music around.
Starting up a service like this is incredibly easy, something I would be willing to do myself. However, would other composers be interested in using it? What issues do people foresee in releasing their work like this? Drop by the comments and leave your feelings about this; maybe we can get something going.
March 30, 2005
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